Inside ADON, the elusive London brand with Timothée Chalamet on speed dial

When Timothée Chalamet starts wearing a brand very few have heard of – back to back to back, for several days in a row – the world can’t help but pay attention. So, last month, when Chalamet stepped out in multiple outfits by the London-based brand ADON, the internet’s ears pricked up. Who or what was ADON? And how did they land a coup d’état any luxury label would pay hand over first for?

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